The beauty industry is massive, fast-paced, and hard to predict. There are 20,000 brands worldwide, a beauty product is sold every two seconds on the leading social commerce platform, and beauty microtrends spread around the globe in days, or even hours. That’s the challenge facing Kalindi Mehta, Global Vice President for Consumer Foresight Strategy and Predictive Analytics at the Estée Lauder Companies.
Mehta is harnessing the power of AI and agents to drive business results and transform the legacy company, setting a new standard for customer personalization at scale. In the latest episode of the WorkLab podcast, she discusses the potential for AI to transform all industries, not just beauty. She also explains how the technology can help legacy companies be more agile, improve their decision making, and reimagine their workflows.
Three big takeaways from the conversation:
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